Word: mormon
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Dates: during 1950-1959
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Salt Lake City's Deseret* News (circ. 79,589),published by the Mormon Church, ran a fiery Page One editorial last week denouncing a "flagrant, gratuitous and scurrilous insult to the people who laid the foundation of Utah's greatness...
University of Utah alumni.* Both books still raise many Mormon hackles by their rough handling of Mormon dogma...
...Brother. Though some Mormons may dislike the Deseret News's dogmatism, that is, nevertheless, the reason for its success. The official voice of the church, the News is run by Editor and General Manager Mark Edward Petersen, 49, who is also one of the Twelve Apostles (a high governing body) of the Mormon Church. A lean, intense and handsome man, Petersen started out as a News cub at 20 and is still very much a newsman; his staffers' call him "Mark," instead of "Brother," as is customary with other high church dignitaries. Obedient to the Mormon "Word...
...error at the University of Utah, Editor Petersen wages war against his powerful competition-the morning Tribune (circ. 88,930) and the evening Telegram (circ. 35,799). Both are owned by the family of the late mining king and U.S. Senator Thomas Kearns of Utah. In two years, the Mormon Church has invested about $2,000,000 in expanding and improving the News, including a type-face-lifting...
...Cheesecake. Under Editor Petersen, the News avoids cheesecake, generally shies away from sensationalism, but is not above reporting an occasional sex murder. As circulation builders, it uses giveaway contests, with prizes as high as $50,000 in cash. For non-Mormon readers, the News also gives faithful objective coverage to news of other churches...