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Oddly enough, Rollins wasn't happy. A Mormon with a deep philosophical streak, he saw Dell's morale suffering. "The company was in a bit of a slump, the stock was down, sales on a plateau, so I began looking at ways to improve the culture to weather the down currents," Rollins says. Two years ago he launched the Soul of Dell initiative, setting out company ethics and ideals as a way of improving morale. "We got wealthy. That was our culture," he says bluntly. "But we didn't want just that." Dell had to be an inspiration...

Author: /time Magazine | Title: Dell: KEVIN ROLLINS/Round Rock, Texas | 7/28/2003 | See Source »

...really Krakauer's beat--he's the author of Into Thin Air, the bestselling account of a disastrous Everest expedition--but he takes an able, earnest stab at it. It turns out that Ron and Dan weren't just plain crazy. They were members of a fundamentalist Mormon sect, and Krakauer spends much of the book putting their crime in the context of the strange and violent history of the Mormon Church...

Author: /time Magazine | Title: Thou Shalt Kill | 7/21/2003 | See Source »

...MORMON CRICKETS The worst cricket year in decades is devastating millions of acres of farmland in Utah and other Western states. Snowplows are out clearing roads made as slick as ice with crushed insects...

Author: /time Magazine | Title: Crawling Your Way... | 6/30/2003 | See Source »

...Mormon, Romney served his church mission in Paris and graduated in 1971 from Brigham Young University, then moved to Boston for graduate school, earning a joint degree from Harvard Business School (HBS) and the Law School...

Author: By Elizabeth S. Widdicombe, CRIMSON STAFF WRITER | Title: Governor Bridges Public, Private Gap | 6/4/2003 | See Source »

...21st century, ethnically diverse way. There may be no better embodiment of the Bush Zeitgeist than Nashville Star's John Arthur Martinez, a Latino cowboy who sings odes to marital love, laced with Spanish. There are, too, numerous invocations of God, specifically Jesus. On Star Search, Mormon teen dance act Sudden Impact assured viewers, "We won't let our dancing compromise our religion." Apparently, Joseph Smith would have been cool with the tight, midriff-baring outfit in which the lead girl hoofed a smoky tango...

Author: /time Magazine | Title: American Idol Worship | 5/5/2003 | See Source »

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