Word: moronity
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...most people in Nevada deeply respect Newcomer's educational philosophy. "There isn't a kid in the world who isn't a genius or a near genius in some things, or a moron in others," he says. The schools, says Newcomer, must "find ways to analyze each child in terms of his uniqueness as a human being...
...daughter say that the lamp is odd-man-out in the group of dog kennel, lamp, beehive and birds nest? Or does he think the bird's nest stands apart because it is not manmade? A few more groups like that and my daughter might come out a moron...
...Moron Smart. The new season had been billed as the big Bond payoff, and The Man from U.N.C.L.E. seemed to have found the right spoofing approach; even with reruns, U.N.C.L.E. managed during the summer to stay up in the top ten. But oh what sins producers commit when they begin to counterfeit. ABC's Jane Bond, Honey West (Anne Francis) has all the getaway gadgets -including tear-gas earrings and a garter that converts to a gas mask-but she has not a chance of escaping the banalities of her script. CBS's The Wild, Wild West...
...Dunn's child-sized chair and walked away with it stuck to the seat of his pants, puffed madly at Dunn's butt-sized cigarettes, and generally behaved in outrageous taste. But somehow by the show's close, against the dull grey background of his colleagues, Moron Maxwell Smart seemed brighter than anybody. And funnier...
Slightly Apologetic. The change has been forced on the ad world by the increasing sophistication and affluence of the consumer. "The consumer is not a moron," says David Ogilvy of Ogilvy, Benson & Mather. "She is your wife." With 1,500 ads a day assaulting his eyes and ears, the U.S. consumer has built up what Ogilvy calls "a crust of indifference." The result, according to a new study by the American Association of Advertising Agencies: he automatically shuts out more than 1,400 of the daily ad pitches, reacts to only...