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Word: morons (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

From multimillion-dollar consume-research programs, admen have officially established what people have known all along. As David Ogilvy expresses it: "The consumer is not a moron. She is your wife...

Author: /time Magazine | Title: Business: THE SOPHISTICATED SELL | 9/3/1956 | See Source »

...prose glands, but basically it is an anemic little yarn about an English theatrical royal family. Jacy Florister, 27, an ex-child star dangling rebelliously from maternal apron strings, has long wanted to know more about his deceased British father, whom his mother always refers to as "a moron." When poolside sex and liquor kill mother. Jacy quits Hollywood and flies to England to scratch around for his "roots." He not only digs up the Florister clan, a prolific, Barrymoreish brood whose blood lines rival the "begats," but also the girl of his dreams, a brunette witch of a first...

Author: /time Magazine | Title: Books: Old-Fashioned Abandon | 6/27/1955 | See Source »

Alonzo G. Moron, president of Hampton Institute . . . . . . . . . . . . . LL.D...

Author: /time Magazine | Title: Education: Kudos, Jun. 20, 1955 | 6/20/1955 | See Source »

...been no reason for the first match, except a grossly commercial one, there is even less cause for a second slaughter. And when Weill says, with a straight face, that he is considering a return bout in London, that is the supreme insult to everyone above the third-grade moron class...

Author: /time Magazine | Title: Sport: With a Straight Face | 5/30/1955 | See Source »

...Association's canons of judicial ethics. When a political opponent, Will Leach, criticized Maxey, the chief justice publicly replied: "I refuse to enter into a personal controversy with him because no self-respecting man engages in a physical contest with a skunk or a mental contest with a moron ... If the share of the milk of human decency which the Creator allotted to Leach was churned, it would yield nothing but Limburger cheese...

Author: /time Magazine | Title: National Affairs: COURT SYSTEM REFORM A PRESSING PROBLEM | 2/21/1955 | See Source »

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