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Word: morons (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...Moron Smart. The new season had been billed as the big Bond payoff, and The Man from U.N.C.L.E. seemed to have found the right spoofing approach; even with reruns, U.N.C.L.E. managed during the summer to stay up in the top ten. But oh what sins producers commit when they begin to counterfeit. ABC's Jane Bond, Honey West (Anne Francis) has all the getaway gadgets -including tear-gas earrings and a garter that converts to a gas mask-but she has not a chance of escaping the banalities of her script. CBS's The Wild, Wild West...

Author: /time Magazine | Title: Television: The Overstuffed Tube | 9/24/1965 | See Source »

...Dunn's child-sized chair and walked away with it stuck to the seat of his pants, puffed madly at Dunn's butt-sized cigarettes, and generally behaved in outrageous taste. But somehow by the show's close, against the dull grey background of his colleagues, Moron Maxwell Smart seemed brighter than anybody. And funnier...

Author: /time Magazine | Title: Television: The Overstuffed Tube | 9/24/1965 | See Source »

Slightly Apologetic. The change has been forced on the ad world by the increasing sophistication and affluence of the consumer. "The consumer is not a moron," says David Ogilvy of Ogilvy, Benson & Mather. "She is your wife." With 1,500 ads a day assaulting his eyes and ears, the U.S. consumer has built up what Ogilvy calls "a crust of indifference." The result, according to a new study by the American Association of Advertising Agencies: he automatically shuts out more than 1,400 of the daily ad pitches, reacts to only...

Author: /time Magazine | Title: Advertising: As Long As You're Up, Get Their Attention | 4/23/1965 | See Source »

...complexities are elucidated - little is known about Atatürk's emotional problems, and Kinross is too responsible to speculate. He simply presents the available facts and sets them in a good light. Kemal Atatürk emerges as a political genius immingled with a moral moron, a man with the intellect of a Western liberal and the disposition of an Oriental despot, a loving father to his country all day long, but after sunset a dedicated lecher and incorrigible lush...

Author: /time Magazine | Title: Books: Father of the Turks | 4/9/1965 | See Source »

...great ironies of the computer is that it would rate as a low-grade moron if given an IQ test. "With a computer," says Mathematician Richard Bellman of the Rand Corp., "everything is reversed. If a one-year-old child can do it, a computer can't. A computer can calculate a trajectory to the moon. What it cannot do is to look upon two human faces and tell which is male and which is female, or remember what it did for Christmas five years ago." Bellman might get an argument about that from some computermen, but his point...

Author: /time Magazine | Title: Technology: The Cybernated Generation | 4/2/1965 | See Source »

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