Word: morons
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Dates: during 1960-1969
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Only now and then does he get a laughable line ("Are you a moron?" "No, I am a Catholic."). Only one, when Bing Crosby mistakes him for a fan and casually autographs the tortilla that he is holding, does the unimpressionable Cantinflas get a line that is unforgettable. He looks amazed at the tortilla, stares indignantly at Crosby, then inquires: "Why you poot eenk on my lonch...
...Competitive Edge. Moorman, former vice president for sales and advertising at Schick, candidly admitted that when it came to watches, "I'm a moron." He set out to learn about watches-and what was wrong with Elgin-by paying $50,000 for market surveys. The surveys showed that Elgin simply was not making what buyers wanted. Men were found to prefer round watches (most of Elgin's were rectangular), to like functional stainless steel water-and shockproof cases (Elgin's were mostly yellow gold), to want sweep second hands (only 15% of Elgin's models...