Word: morosco
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Dates: during 1950-1959
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...four times what they had to stage Oklahoma! Their take: $100,000.) "You have to be damn careful with TV," said Rodgers. "If you're not-it's murder. One mistake, and 60 million people see it. Someone figured that if this show played the Morosco Theater it would have to run 107 years to get the same audience...
...York: Long run New York plays tonight include "Antie Mame" with Rosalind Russell at the Broadhurst Theatre, "Cat on a Hot Tin Roof" at the Morosco, and "Inherit the Wind" with Paul Muni at the Morosco. Gwen Verdon gyrates through "Damn Yankees" on the stage of the 46th Street Theatre, and Frederic March and Florence Eldridge star in Eugene O'Neill's posthumous "Long Day's Journey into Night" at the Helen Hayes. Two Shavian comedies, "My Fair Lady" with Rex Harrison and Lilli Palmer and "The Apple Cart" continue at the Mark Hellinger and the Plymouth...
...revived for two weeks in Boston the next year. The third, Frederick Ballard's Believe Me, Xantippo, ran 11 weeks, breaking all previous records for runs at the Castle Square and then moved to New York for 20 weeks in a production starring John Barrymore. After the war Oliver Morosco gave a similar award for two years, following which Richard Herndon established the Belmont Theater Prize on the same terms, from which came Philip Barry's highly successful...
...Harrison and Lilli Palmer are perpetuating a happy marriage at the Barrymore Theatre on 47th, where they grace John van Druken's' Hall, Book, and Candle. Robert E. Sherwood revised Philip Barry's Second Thresheld, with Olive Brook and Margaret, Phillips at the Morosco, 45th...
Less attractive dramatic works include Philip Barry's Second Threshold and Louis Vernuil's Affairs of State, starring Celeste Holm. (Morosco and Music Box, respectively...