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...judo expert himself (black belt, second class), President Isamu Kuwabara, 48, of Tokyo's Morozoff Brewing Co., believes that judoists make the best salesmen "because they are extra flexible in thinking and have tons of fighting spirit." He may have a point. With a sales staff that includes 15 black-belt holders, Kuwabara last year grossed $4,170,000 selling liqueurs in a nation that used to tipple on sake and beer only. Now also sold in the U.S. by California Importer Lou Lamishaw, who expects to peddle $2,000,000 worth this year, Kuwabara's liqueurs...

Author: /time Magazine | Title: World Business: Personal File: Jul. 27, 1962 | 7/27/1962 | See Source »

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