Word: morphed
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...other designers: how to keep a label's signature style intact without it suddenly seeming as last year as, well, platform boots. Often, brands like Esperanza, which now hype their high-heeled mules instead of the platforms, forgo association with a certain look so that they can morph with current styles. Others, like Alba Rosa and Me Jane, married their style to extreme looks of the past and paid the price: those loud colors and hibiscus flowers might be selling in Beijing and Taipei, but no one in Harajuku is wearing the stuff...
...times the network has tried to home-grow series with at least aspirations toward quality (like Tom Fontana's talky cop show "The Beat") it hasn't known how to promote them or where to schedule them. Does this "Buffy"-napping mean UPN is going to try to morph into the network of quality? Don't hold your breath - until recently, it was still considering "The Tranny," a transsexual comedy with RuPaul - but it may now have to expand beyond boy magnets like "Smackdown!" if it wants to build on this coup and keep its new viewers...
...carts, the sides of trucks - even inside golf holes. And technology is giving marketers even more opportunities: interactive TV screens in the backs of taxis, moving 3-D images that can be printed on posters and postcards, machines that produce 3-D holographs of products and logos that seemingly morph into one another and hover in space. Sometimes the forms mix. London agency The Media Vehicle uses 3-D effects to produce cart-stopping grocery-floor ads - like an image of an oversized can of Guinness stout seemingly bursting through the floor...
...could morph into a neighborhood, Bill Clinton would be Harlem. So when the former President decided to forsake expensive and unseemly midtown-Manhattan office space and set up shop uptown, at 55 West 125th St., in the most famous African-American area in the country, one knew that it was a personal decision, not just a politically clever...
...good news about fungi is that they are relatively stable. As recalcitrant as they are, they don't morph rapidly like bacteria into superstrains that are resistant to drug therapy. So once someone figures out how to control fungi, chances are they will remain at bay for a long time...