Word: morrision
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Dates: during 1990-1999
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Morris urged Clinton to use his Saturday radio address, which has become a kind of toughlove matinee, to come out in favor of the Wisconsin plan before Dole could assail him for opposing it--never mind that Wisconsin hadn't sent in the whole request, and no one had fully...
Now that it has become as common for a serious reader to read literary biographies as actual novels, is only a matter of time until even moderately famous writers get the full biographical treatment. The last year saw new biographies of Antoine de St.-Exupery, Andre Breton, and William Morris...
Consumer organizations hailed Post's moves as "Grape Nuts Monday"--an echo of "Marlboro Friday," when Philip Morris cut the cost of Marlboros in 1993 and ignited an industry-wide break in cigarette prices. "Brand-name cereals have been outrageously priced for as long as anyone can remember,'' says Michael...
Post executives really had little choice but to start a price war. Despite its heavy promotional efforts, the company's market share has fallen from 16.8% a year ago to 15.6% today. "If we had done nothing, we faced seeing a 15% market-share slide, to 13%," says John Bowlin...
Parent company Philip Morris, whose price cuts on Marlboros were monumentally successful, can well afford the gamble with cereal. A $53 billion packaged-goods powerhouse, Philip Morris is larger than Kellogg ($7 billion) and General Mills ($8.3 billion) combined. Cereal accounts for a mere 2.2% of sales and about 2.1...