Word: morrision
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Dates: during 1990-1999
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"We have to put the lid on this," Morris told him.
"We polled 'quit,'" Morris said. "We didn't poll 'resign.'"
"There's so much riding on one word?" Stephanopoulos asked in frustration. Yes, Morris said. The ad ran unchanged, and boomeranged. The pundits lit into Clinton as a rabbit puncher who first praised Dole for his service, then thumped him with a low blow. At a Clinton speech, hecklers held...
Schoen was convinced that taxes were the issue that lost elections for Democrats. If Dole succeeded in painting Clinton as a big-spending liberal, the race might tighten. Morris, Knapp and Sheinkopf fretted that taxes could give Dole the key to opening the "character door" by painting Clinton as a...
Penn and Schoen began polling to gauge the fallout from the Morris debacle and discovered that there wasn't any. In fact, 37% of voters said the scandal made them more likely to vote for Clinton. The pollsters could offer no explanation of why this should be so. When Penn...