Word: morrissett
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Dates: during 2008-2008
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...Gist: The biggest juggernaut in children's-television history sprang forth from mundane origins. At a Manhattan dinner party in 1966, a Carnegie Foundation executive named Lloyd Morrissett mentioned that his young daughter was so enthralled by television that she would park herself in front of the family's set to gaze at early-morning test patterns. That story prompted a public-television producer named Joan Cooney to investigate how television could be used to package education as entertainment: "What if it went down more like ice cream than spinach?" The ensuing creation - in which kids learned everything from empathy...
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