Word: morro
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Variously. Six of the Morro Castle's twelve lifeboats reached shore. In the first five to take off were 92 of the crew, six passengers. Among the crew fatalities were 18%; among passengers, 29%. A night-watchman declared that he led 50 passengers to the promenade deck, but two boats loaded with the crew would not wait for them...
...Monarch of Bermuda, whirling up over the dawn-lit horizon, was most effective. She skidded up to the Morro Castle like a polo pony, wheeled and dropped four of her boats with one splash before losing headway. The Monarch, Captain Albert R. Francis commanding, picked up 71 people. With less finesse, the City of Savannah rescued 65, the Andrea S. Luckenbach 21. Also on the scene was the Dollar Liner President Cleveland. She arrived at 6:20 a. m., lowered no boats until 7:08. She resumed her voyage at 8:03 without having saved a single soul...
...blackened hulk of the T. E. L. Morro Castle was hardly cold last week before newsphoto agencies leaped headlong into the advertising pages of Editor & Publisher to tell the trade how they trounced their competitors in the race for pictures of this latest marine catastrophe. All the boasting was done by Acme Newspictures and International News Photos at the expense of their common enemy, the Associated Press...
...When the Morro Castle's SOS flashed into Manhattan, weather along the coast was vile. The average commercial airplane pilot would have hesitated long before flying a cameraman offshore in the dark, wind, and rain. But International and Acme had classified lists of pilots, including certain ones who had the equipment and the courage to fly through anything. At about 7 a. m. two such pilots took off from New York with International and Acme cameramen, returned three hours later within five minutes of each other, with magnificent pictures of the burning vessel. Somehow AP was left...
Last week's trade-paper advertisements rubbed it into AP unmercifully. International News's spread bluntly stated: "The Cleveland News, first newspaper to be supplied with Associated Press Telephoto, RELIED exclusively on International News Photos for first pictures of the burning Morro Castle." That jibe was mild compared to Acme's. The latter in a two-page layout showed facsimiles of the New York World-Telegram and the New York Sun the day of the disaster. The former, labeled 12:15 p. m., bore a large picture by Acme of the liner ablaze. The Sun, labeled...