Word: mortaring
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...seller in the world. Location becomes unimportant. You're not penalized for being a seller stuck in low-traffic, low-price Bismarck or a buyer shopping in high-cost Manhattan. Auctions also minimize transaction costs ("friction" in e-commerce-speak) and eliminate the need to operate bricks-and-mortar stores. Online auctions "wring out the inefficiencies in the supply-chain process," says FairMarket CEO Scott Randall. They also benefit from Metcalfe's Law (named after Robert Metcalfe, the founder of 3Com Corp.): the value of a network increases by the square of the number of people on it. Every time...
...Internet is Amazon.com the Web superstore that began selling toys this summer and plans to do to eToys what it did to CDnow in the online music business--knock it out of the top spot. Attacking from the street as well as from cyberspace are the classic "bricks-and-mortar" retailers Toys "R" Us and KB Toys, which were written off as Net players after the last holiday season but this year have developed online offshoots...
...parlance of the Web, Toys "R" Us and KB Toys are "clicks-and-mortar" businesses, combining their retail stores with online versions. Retail observers and investors are watching this holiday season closely for clues as to which type of operation is better positioned to serve customers and make a profit in the 21st century--the eToys model, which operates online only, or the Toys "R" Us version, with which old-fashioned chains are finally forging a Web presence...
...that Schwab has proved that the clicks-and-mortar strategy works, this Christmas season we are seeing that Schwab may be the precursor rather than the exception. Robert Kenzer, CEO of Kenzer Corp., a retail executive-search firm, says retailers will have to do online, off-line and catalog in order to survive "or have strategic alliances that permit them to do all three." Companies such as Circuit City and eToys' competitors KB Toys and Toys "R" Us are proving they're not out of the game. "Clicks-and-mortar has a lot of inherent advantages," says Seema Williams...
...changes move Wal-Mart closer to the "clicks-and-mortar" approach to e-tailing. But Balter isn't expecting a watershed event. The company will improve its online operations, he says, "at a pace it feels it needs to go at to win--and it usually wins." Wal-Mart's loyal demographic--mainstream folks, not tech geeks--will be sidling up to spanking-new, sub-$500 PCs from Santa just as the new-and-improved wal-mart.com is making its debut. So Wal-Mart just might be their ride to the party...