Word: morter
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Dates: during 2000-2009
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...Thanks to a ferocious Facebook campaign launched by Jon Morter, a 35-year-old part-time deejay and logistics expert from Essex, and his wife Tracy, the Californian punk group Rage Against the Machine's 1992 hit "Killing In The Name" was propelled to the top spot on download sales of roughly 500,000, beating out X Factor winner Joe McElderry's cover of Miley Cyrus's "The Climb" by 50,000 copies. It was the first time a group has topped the British charts based on download sales alone. (See the top 10 songs...
...Morters had become jaded by the inevitable annual rise of Cowell's newest pop star to the top of the charts and were determined to stop it, using the power of social networking and a spot of humor. (They chose to push sales of the Rage Against the Machine track because its famous refrain of "F___ you, I won't do what you tell me" is the polar opposite of any lyric sung by an X Factor winner.) And Morter was quietly confident because he's tried this before: last year, he attempted to usurp X Factor winner Alexandra Burke...
...given them - and others - an unexpected boost. De la Rocha confirmed the band would perform a free concert in Britain next year to celebrate their chart win and is giving all the proceeds from the sales of the single to a homeless charity called Shelter. The Morters' Facebook page also includes a link to the charity's website, which has helped it raise $112,000 so far. What's more, Cowell has even acknowledged the power of the Facebook campaign, days after he complained about it, telling reporters, "I think the campaign's aimed directly at me; it's stupid...