Word: moscow
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Dates: during 1990-1999
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...Soviet Russia to challenge vodka's historic supremacy. Beer distillers from around the world are trying to pry open what they see as an extremely lucrative market for alcohol. Companies like BBH, owner of Russia's most popular national beer, Baltika, and Efes are building $100 million breweries in Moscow and St. Petersburg to capitalize on a beer-thirsty market. This situation is quite a change for Russain beer-drinkers of the cold-war era, who were used to brews containing "water, topped up with detergent to create the impression of beer foam," according to the Moscow Tribune...
...campaign. The company advertisement--a lemon-man grinning a broad, Jack Nicholson-esque grin as he clutches a bottle of Hooch in his leafy fist--is plastered onto the walls of every subway car in motion. Bottles of Hooch can not only be found behind nearly every bar in Moscow but, more frighteningly, at most hot dog stands and fast food kiosks, right along-side Coke, Sprite and water...
...Hooch's publicity blitzkrieg reaches its most absurd heights at the promotional events held at various clubs and bars around Moscow and St. Petersburg. Stunning college-age women wearing Hooch's signature green T-shirts pass out free bottles and merchandise while running games, races, raffles, and dance contests. It's the Hooch version of a Labor Day picnic. Others consist merely of men and women chugging Hooch while someone of the opposite sex holds the bottle. Perhaps the most bizarre event however, involves two people who have rubber hoses tied around their waists with a bottle of Hooch hanging...
...MOSCOW: On Mir, failure is something of a given. But you know it?s getting serious when Mission Control won?t let you hear what?s going on up there. After a planned space walk was canceled Tuesday because the cosmonauts were unable to open the hatch, officials on the ground turned off the audio system that lets reporters listen in on the radio traffic. ?You?re not supposed to listen to that,? snapped Mission Control Chief Vladimir Solovyov. ?You will get the news from...
Thus was born The Harvard Global Peace Project,Inc., a project that aims to bring 300 youngleaders from 45 war-torn countries around theworld to a Moscow conference in July 1999.According to Burke-White, the project is "myinitiative, with some of [Gorbechev's] visionsthrown...