Word: mosse
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Dates: during 1970-1979
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What Is "Full"? The act, a kind of anti-lemon aid sponsored by Democratic Senators Warren G. Magnuson of Washington and Frank E. Moss of Utah, took effect last July. It is aimed at clearing up misunderstandings about manufacturers' guarantees. These misunderstandings arise from such common practices as exempting certain parts of the product from the warranty or requiring the buyer to pay for shipping a defective item to and from the factory for servicing. The act requires that any manufacturer offering a "full" warranty must agree to correct or replace a defective product free within a "reasonable" time...
...Miss Hayworth started shouting and waving her arms about," said an airline official. "She did not want to leave the plane." When she finally agreed to go more than a half-hour later, aides quickly spirited her away to the airport health office. Said Hayworth's manager Burton Moss: "She wasn't drunk. She just had one glass of champagne." He added: "Rita hates flying, so she had some tranquilizers. That's why she didn't look her best...
...consumer get that message? Much of Madison Avenue doubts it. William Bernbach, chairman of Doyle Dane Bernbach, says that the ads so far are "essay-type things on abstractions." Gerald Shapiro, president of the Carl Ally agency, says simply, "I don't know what Pride means." Charles Moss, president of Wells, Rich, Greene, believes "they [A. & P.] are just talking to themselves." He is right. McCann-Erickson Associate Creative Director Charles Ryant says the early ads were aimed largely at "energizing" A. & P.'s own employees, though later ones will stress the quality of A. & P. goods...
Captain Katherine P. Moss '76 said yesterday that women's crew will almost certainly stay with "Radcliffe," its internationally "established identity...
Goals by Osvaldo Maher and Larry Moss produced the triumph, as Columbia reversed one streak and perhaps, began another...