Word: motel
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Dates: during 1950-1959
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...pleasures that a U.S. tourist enjoys only in his own country is the ever-increasing number of modern, luxurious motels. In 1951, the American Automobile Association remarked that anyone who has a "pile of bricks and a vacant lot" puts up a motel. Today, competition for the tourist dollar is even more acute, the product more enticing. How tempting and comfortable some of these motels can be is shown in our four-page color spread; what the industry is like is told in The Boom That Travelers Built, in BUSINESS...
...spending $1,000,000 for his neon-lighted palace, where private baths and comfortable beds are as standard as doorknobs. Though the average occupancy rate is still about 70% (about the same for hotels), such a prime vacation place as Las Vegas, Nev. has between 250 to 300 competing motels. Southern California alone has 650; Florida has 4,500, and its motel operators thought the state had all that it could stand 18 months ago. But new motels are still abuilding from Jacksonville to Key West...
...tempt motorists most new motels offer TV and air conditioning, a swimming pool, some kind of food service, children's play areas, and telephones in every room. Says one successful Northwest operator: "People want complete service -a barber, a beauty shop, a car wash-the works." Fort Worth's successful Western Hills Motel (TIME, July 9, 1951) goes a step farther with a separate block of rooms for guests' maids and chauffeurs. In Santa Monica, Calif, the big $1,500,000 William Tell Motel, which offers a swimming pool, playground, TV and air conditioning...
...North Carolina motel keeps its free soft-drink machine available all night, dispenses free hot coffee and doughnuts each morning. The new Georgia and Florida motels have either restaurants or small alcove kitchens (at no extra charge) in their suites. Says the manager of the 96-unit Atlanta Terrace Motel, biggest in the state: "People just won't stop if they have to go elsewhere for food." Others give their guests free morning and evening newspapers, plush communal lounges, playgrounds with shuffleboard, badminton, swings and even horseshoe pits...
...sticking to a party label that was such a liability in Oregon. He explains: "Evidently martyrdom suits our personalities. Maurine and I enjoy being caribou in timberwolf terrain. It gives us a sense of high adventure and derring-do." During legislative sessions in Salem, the Neubergers lived in a motel and built up a commendable liberal record (and a basic research for magazine articles) as an aggressive, incorruptible legislative team...