Word: motel
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Dates: during 1960-1969
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...Most motel chains depend on an easily recognizable similarity to attract customers: Holiday Inns, for example, all have bright green neon signs, and Howard Johnson motor lodges feature the familiar orange roof. One chain has made a virtue of being different, though, and hardly has two establishments that are alike. It is Treadway Inns Corp., whose 28 hostels include such disparate stopovers as Nantucket's 120-year-old Jared Coffin House, once a whaler's mansion, a modern downtown motel in the Treadway headquarters town of Rochester, N.Y., and an Alpine chalet in Franconia, N.H., known...
...Mardi Gras, and the twelve days of Christmas, when several Treadways feature a boar's head, suckling pig and medieval carolers. Yet Treadway, where it counts, is very much up-to-date: the ten-story Treadway Inn at Niagara Falls (see MODERN LIVING) is an all-electric motel in which desk clerks manipulate individual room temperatures to suit guests as they check...
...General Tire's Michael G. O'Neil, 43, who runs his father's firm in a kind of triumvirate with Brothers Thomas, 49, and John, 47. One of the recent comers is Howard Johnson, 32, who took over complete control of the restaurant and motel chain when his father retired last year. He has increased the number of restaurants, quintupled the motel business by adding rapid-telephone reservations, introduced a new cola drink (HoJo) and is expanding to the West Coast. The younger Johnson also increased the number of corporate vice presidents from four to 45, moving...
...Lyndon Johnson protege) Bobby Baker, who took the Fifth Amendment 22 times in 50 minutes while testifying at the 1964 Senate investigation of his tangled finances; of injuries received when the light plane in which she was a passenger crashed into the ocean near Baker's Carousel Motel in Ocean City...
...were up early, in time for orange juice and toast at the motel. A bust trip to Boston and some time killed at each end and it was 10:30 and time for the training meal at the V-Club...