Word: motels
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...loves land more than me," he admits. For that kind of man, no job in the world could offer more: a chance to chase daylight round the world, clambering over hills, slogging through rain forests, stalking through prairie grass in a never-ending hunt for the perfect motel site, Kemmons Wilson's ultimate golden...
...Inns dominates the fast-growing business of lodging. Its success has lured a host of imitators into the motor-inn field: Howard Johnson's, ITT Sheraton, Marriott. Despite this competition, Holiday Inns has more than four times as many rooms as its closest rival in the hotel or motel field, Ramada Inns (see chart, page 81). Right now Wilson's company counts 208,939 rooms, with a total of more than 300,000 double beds...
...more travelers. Wilson's company was the first national chain to put up children at no cost when they share a room with parents, the first to offer free cribs for babies, as well as free TV sets and telephones in every room, a swimming pool at every motel and a kennel for traveling dogs. It was also the first to place ice machines and soft-drink machines in hallways, thus sparing the traveler the cost of room service. Today every Holiday Inn has a local doctor and dentist on call to treat guests at almost any hour...
This accolade came to Wilson because he practically created the modern motor-inn industry. He has transformed the motel from the old wayside fleabag into the most popular home away from home. Until 1952, when he founded Holiday Inns, most motels were of the "no tell" variety, generally shabby and faintly disreputable places that catered mainly to casual lovers and transient salesmen. Wilson was among the first to foresee that the fast post-World War II rise in U.S. personal income would lead to a rapid expansion in both business and leisure travel. He also sensed that people...
...most part, however, urban hoteliers have had to fight a rearguard action by offering free parking, snack bars and other appurtenances of motor inns. Motel owners have retaliated by adding nightclubs, saunas and haute cuisine (of sorts). As a result, the difference between motels and hotels is blurring. In general, motels have more self-service, more attractions for auto travelers and families, and lower prices...