Word: motels
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...Sylviane Mathieu, a pretty blonde doctor from Limoges, found that she could get by on $10 a day for food and accommodations after having budgeted $15. Foreigners complain that there are no middle-priced hotels in many U.S. cities: only the expensive and the grubby. By contrast, the motel-"the word that blisters the night sky of the American suburbs in vermilion, green and harlequin Catherine wheels," as Kenneth Allsop wrote in Punch-is widely appreciated as a sybaritic haven of sterilized glasses, heaped towels, ice-cube machines and coffeemakers...
Operators, who were instructed to stay with the call until it had been relayed to the police or fire department, logged 48 emergency calls in the first three days. A motel owner rushed to a pay booth to report that a guest had left without paying his parking fee; teen-agers were fighting in a street; suspected robbers were seen breaking into a store; and one, fire was spotted...
...matter that the fellow is under indictment for conspiracy, fraud, theft and tax evasion. Some of the folks in Ocean City, Md., think he'd make a dandy mayor, being such a famous local innkeeper and all. But, said Bobby Baker, 37, bustling around his ocean-side Carousel Motel, "I'm not a candidate for anything. I've got more problems than I can say grace over." Lyndon Johnson's former protege is awfully civic-minded, though. He thinks the Federal Government, for example, ought to develop nearby Assateague Island into "a major recreation center." Baker...
When Memphis Businessman Luther F. Matthews, 53, put up a glossy, 60-room motel in the heart of town seven years ago, the smart hostelry money had long since been out in the suburbs. Figuring that Matthews, whose business was parking lots, just did not know any better, some of the local hotelmen charitably warned him that he was bound to flop. Some flop! By its second day, Matthews' Downtowner Motor Inn was filled to capacity, and this week in Muskegon, Mich., Matthews opens his 66th motor inn. Plans are for a new one about every nine days...
Texas-born Luther Matthews has prospered on the simple notion that people went to motels outside of town because city hotels were "obsolete and rundown." While other motel chains bent over backwards to be everything from convention halls to resorts, Downtowner Corp. zeroed in on the all-but-forgotten traveling salesman for its bread-and-butter trade. The motel mix Matthews offers is free and easy parking, a swimming pool and a good room within walking distance of the town's No. 1 retail center. Obviously the formula works. With a healthy 75% occupancy rate last year...