Word: motels
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...pleasures that a U.S. tourist enjoys only in his own country is the ever-increasing number of modern, luxurious motels. In 1951, the American Automobile Association remarked that anyone who has a "pile of bricks and a vacant lot" puts up a motel. Today, competition for the tourist dollar is even more acute, the product more enticing. How tempting and comfortable some of these motels can be is shown in our four-page color spread; what the industry is like is told in The Boom That Travelers Built, in BUSINESS...
...spending $1,000,000 for his neon-lighted palace, where private baths and comfortable beds are as standard as doorknobs. Though the average occupancy rate is still about 70% (about the same for hotels), such a prime vacation place as Las Vegas, Nev. has between 250 to 300 competing motels. Southern California alone has 650; Florida has 4,500, and its motel operators thought the state had all that it could stand 18 months ago. But new motels are still abuilding from Jacksonville to Key West...
...sticking to a party label that was such a liability in Oregon. He explains: "Evidently martyrdom suits our personalities. Maurine and I enjoy being caribou in timberwolf terrain. It gives us a sense of high adventure and derring-do." During legislative sessions in Salem, the Neubergers lived in a motel and built up a commendable liberal record (and a basic research for magazine articles) as an aggressive, incorruptible legislative team...
...Mosque & Motel. One morning the Shah, trailed by a procession of aides and photographers, walked from the embassy to Washington's mosque ("It is the tradition," the Shah explained, "to approach a mosque on foot"). Another morning, he got up early for a canter along the bridle paths of Rock Creek Park. After days of partying, the Shah and his retinue (14 persons altogether) packed their bags (95 pieces, totaling 5,000 Ibs.) and took off for San Francisco. This week Their Majesties will drive to Los Angeles, stopping overnight in a motel, arriving in time for Christmas...
...MOTEL OPERATORS in the South are beginning to cash in on the lucrative Negro market (TIME, July 5). First motels for Negroes have proved so successful that four more have been opened for Negro travelers in Florida, Kentucky and Alabama this year, with a fifth just completed in Atlanta with air conditioning, TV and tile baths...