Word: mothercraft
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Dates: during 1970-1979
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...Lactogen, Nan, and Cerelac formulas. The marketing practices of Nestle, which owns 81 plants in 27 Third World countries and sells formula to 100 Third World countries, exhibits some of the insidious techniques used to create a market for infant formula. Nestle employs some 5000 "milk nurses" (also called mothercraft advisers)--trained or untrained company representatives who travel to hospitals and sometimes villages, dressed in their white uniforms, to tell mothers about the advantages of bottle feeding. Some are paid on commission. Another common practice is the setting up of "milk banks", which offer formula at reduced prices...
...committee to reexamine marketing policies and correct abuses where they exist, although that resolution is not likely to pass. Several countries have also taken action to prevent further nutritional harm. Malaysia has initiated a national breast feeding campaign. In Guinea-Bissau, bottles are available only by prescription. In Jamaica, mothercraft personnel are forbidden to enter hospitals...
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