Word: motherhood
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Dates: during 2000-2009
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Isis was the name of the Egyptian goddess of love, motherhood and marital devotion...
...interest in the domestic grew as she settled into a second marriage and motherhood and began to work only part time, teaching legal philosophy. She pored over her collection of old-time housework manuals and consulted innumerable experts, from fire fighters to microbiologists. Eight years later, she had more than 800 pages that are the final word on how to get out any stain, how to sweep a floor (to the center) and how to remove candle wax (apply ice until the wax crumbles). After reading her book, you will throw out your old sponges, always have white vinegar handy...
...WOLF TRAP: PW dumps a full diaper on "Misconceptions: Truth, Lies, and the Unexpected on the Journey to Motherhood" by Naomi "The Beauty Myth" Wolf (Doubleday; September). "This work is so unoriginal in its social critique and so limited in its portrayal of the hardships endured by mothers and children and families in this country that it comes across as a weirdly out-of-touch bid for personal attention rather than a genuine expose. It is likely to alienate all but the newest and most sheltered mothers...
Gross insists that his impetus for creating GoTo wasn't ad money--it was improving searches. Too often, he says, websites are loaded with commonly sought words in order to score better on search results. (Hide the word "motherhood" 1,000 times on your site, and on some search engines you'll be No. 1.) The result: bad sites gamed their way to the top. Gross figured this kind of manipulation would be impossible if sites paid for rankings. He argues that as a rule, the sites that have the most to offer Internet users will pay the most...
Gross has an abiding faith in the free market, even for information. The system may work for rent-a-car companies--but museums and libraries? The results of Gross's handiwork can have a mercenary feel. The first site Google brings up in a search for "motherhood" is the nonprofit "Safe Motherhood Home Page." The first site on GoTo: "Nursing Apparel and Bras--Free Shipping...