Word: motherhood
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...WOLF TRAP: PW dumps a full diaper on "Misconceptions: Truth, Lies, and the Unexpected on the Journey to Motherhood" by Naomi "The Beauty Myth" Wolf (Doubleday; September). "This work is so unoriginal in its social critique and so limited in its portrayal of the hardships endured by mothers and children and families in this country that it comes across as a weirdly out-of-touch bid for personal attention rather than a genuine expose. It is likely to alienate all but the newest and most sheltered mothers...
...days, internet searches were easy. You typed in a term--say, motherhood--and Yahoo and other engines spit out a list of sites ranked by human editors or by a formula, such as how many times the word had appeared on a site. There was a purity to the old way, but something was missing: a profit stream...
Gross insists that his impetus for creating GoTo wasn't ad money--it was improving searches. Too often, he says, websites are loaded with commonly sought words in order to score better on search results. (Hide the word "motherhood" 1,000 times on your site, and on some search engines you'll be No. 1.) The result: bad sites gamed their way to the top. Gross figured this kind of manipulation would be impossible if sites paid for rankings. He argues that as a rule, the sites that have the most to offer Internet users will pay the most...
Gross has an abiding faith in the free market, even for information. The system may work for rent-a-car companies--but museums and libraries? The results of Gross's handiwork can have a mercenary feel. The first site Google brings up in a search for "motherhood" is the nonprofit "Safe Motherhood Home Page." The first site on GoTo: "Nursing Apparel and Bras--Free Shipping...
...running the state from home would be like “taking a correspondence course.” And even Secretary of State William Galvin went on the record criticizing Swift, telling the Herald that “it remains to be seen” whether Swift can balance motherhood and being governor. “It’s a novel challenge,” Galvin told the Herald...