Word: motif
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Theme of the fair was developed by Publicist Clyde Milner Vandeburg, who helped promote the recent Dallas and San Diego fiestas. He turned a futuristic, local conception into a glamorous fairyland motif with the slogan: "See All the West in '39." That brought in all California's neighbor States. It wowed the transportation companies. And it was based on the sound perception that, whereas whole families stayed in town for weeks to see San Francisco's marvelous 1915 exposition, the average stay of today's streamlined travelers is two and one half days...
With a Russian Imperial Ball motif to inspire them, the Bellboys will ring in the new term on Friday, February 17 at the annual Lowell House winter dance. Richard Himber and his orchestra will furnish the rhythm for the affair which is to last from 10 to 3 o'clock...
...Campbell and Frank R. Adams and 2) pleasant performances by Fredric March and Joan Bennett, who, as a brunette, looks like Hedy Lamarr. To work his material into the body of the picture, which was made in the United Artists studio, Director Tay Garnett fell back on the reliable motif of the chase: assigned to find a girl wanted by the San Francisco police, Detective Sam Wye follows her to Hawaii, catches up with her in Singapore, falls in love with her in Ceylon, marries her on a boat leaving Bombay, settles down to live with her on the Laccadive...
This underlying motif finds expression in the sinister blacks and purples of the costumes "Othello." In distinct contract are the gay and fanciful "Peter Pan" settings. In a few instances the author's vivid imagination carries him to the verge of the surrealistic. The lurid orange drapes and the swirling green backgrounds of his designs for "Salome" harmonize with the voluptuous sensuality of the dramatic action. Perhaps the ultimate in bizarre impressionism, however, appears in Sharpe's fantastic rendition of the "Dope Fiend's Dream." The artist here portrays the weird apparitions of the subconscious, blended together in a terrifying...
...attendant fluttered over and came to rest. She appreciated the student's interest. He would find the Maestro's work in the other room. The objects on the tables were bric-a-brac showing the surrealiste motif...