Word: motioning
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Dates: during 2000-2009
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...many aspects, the decision to sue those engaged in illegal file-swapping is hardly a revolutionary step for the film industry. For decades, the Motion Picture Association of America (MPAA) has fought piracy in many forms, embracing new technologies and movie formats while addressing the challenges these new developments bring—whether on celluloid, television, cable, satellite, videocassette or DVDs...
...multi-million dollar public education campaign on this issue that has included in-theater trailers, television public service announcements as well as online and print advertising. Additionally, all of the studios are greatly invested in the search for more secure technological protections to better support online distribution of motion pictures...
However, the finest business model, be it online or “bricks and mortar” cannot take root and flourish if it is expected to compete with somebody giving away the same product for free. It simply defies logic and the reality of basic economics. The average motion picture costs $102 million to make and market. If the illegal swapping of movies online is allowed to reach the levels that nearly devastated the music industry, who will invest such sums to create movies in the future...
...writer is the President and CEO of the Motion Picture Association of America...
...just a bit further on in the paper, the Motion Picture Association of America (MPAA)—now led by former Institute of Politics Director Dan Glickman—had taken out a full page ad displaying, under the ominous question “Is this you?,” a long list of the Internet addresses of peer-to-peer filesharing users who had been caught infringing on motion picture copyrights. “If you think you can get away with illegally trafficking movies, think again,” the ad cleverly challenged: “Lawsuits...