Word: motlow
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...found its way to the St. Louis Exposition, and there among the finest names in whisky, unheralded Jack Daniel's won first prize. After that, Daniel's went right on winning awards, but the distillery did not try to capitalize on its growing fame. With nephew Lem Motlow running the business (uncle Jack had crippled himself in 1905 angrily trying to kick open his balky office safe), it still held to the old methods, turned out fewer than 800 gals, a day, not much more than an enterprising moonshiner. After Tennessee went dry in 1909, the distillery first...
...hiked production to keep up with the soaring demand. Yet the distillery has steered clear of mass production, never grossed more than $14 million to $15 million annually. With traditional attention to detail, the staves of its barrels are still exposed to the weather for twelve months. Says Reagor Motlow: "You get green cooperage, and you're liable to get a persimmony taste in your whisky, God forbid...
Last week bourbon-proud Kentucky, which has been casting envious eyes on Tennessee's Jack Daniel's for years, paid it the ultimate compliment. Louisville's Brown-Forman Distillers Corp. (Old Forester, Early Times) bought out Jack Daniel's stockholders and its Motlow brothers, who owned 55% of the company, took control of the distillery. The price: $20 million in cash. Jack Daniel's 54-bbl. daily production is only a drop in Brown-Forman's (500 bbls. daily) bucket. But the name is well worth the price. Brown-Forman President George Garvin Brown...
Plenty of liquor is drunk in Tennessee, and it is legal to manufacture liquor in Tennessee for export to other States. This last is due to the cuteness of rich, tieless old Lem Motlow who owns most of Moore County. In 1937, Lem Motlow wangled a law enabling him to reopen his family's oldtime Jack Daniel No. 7 bourbon distillery at Lynchburg. But not for 30 years, until last week, was it legal to sell liquor in Tennessee. That was due to the assassination of Editor Edward Ward Carmack of the Nashville Tennessean after the hot Governorship campaign...
...Tennessee State Legislature, State Senator Lem Motlow, long vexed by tobacco auctioneers' gabble-gobble, introduced a bill requiring every Tennessee auctioneer "to speak distinctly and slowly enough so that he may be understood by the average citizen...
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