Word: motor
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Dates: during 1930-1939
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From then on Keller's progress was all up the hill. Shortly after Chrysler left General Motors, "K. T." became executive vice-president of Chevrolet but when Chrysler hired him for Chrysler Corp.'s general manager in 1926 he was glad to chuck his job and go to work for the man he admired most in the motor business. And when Walter Chrysler stepped out of the presidency of his company four years ago he had only one candidate for the job: serious, barrel-chested Dodge President K. T. Keller. For Keller had shown more than production genius...
...also shown two other qualities that the hard-riding U. S. motor industry requires of all its topflight executives: the stamina to hold up under hard work, the singleness of purpose that eventually makes "the plant" the be-all and end-all of their existence...
...August, he had some sensational news for U. S. business. After a miserable depression year, Chrysler's sales had jumped to $342,788,293, up a whacking 82% from the first half of 1938. For the rest of this year Chrysler, like the rest of the U. S. motor industry (see below), can see nothing but smooth going ahead...
...this realistic philosophy, to a pragmatic genius which stems from the machinist's bench and burgeons in a burning urge to put out a good product in quantity for low-priced sale, the U. S. motor industry owes its spectacular growth in the U. S. Most of its topflight executives, men like Ford, Chrysler, Knudsen and Keller, had nothing but their two hands and a kit of tools when they went to work...
...beauties ballyhoo a multitude of little things: soft front-seat edges for comfort, better insulation against road-rumble, trigger-release parking brakes, direction signals and warning signals for low gas & oil, hot motor, faulty ignition, etc. Pointing up comfort, safety, economy, new models are generally longer, lower, wider, roomier, with increased visibility and lots more chromium. Steering column gearshift relegates to the archives the old wobble-stick. Running boards are mostly optional. Air-conditioned heaters are highly favored...