Word: motorama
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...mixed reviews for its show, which its employees dubbed "Rogerama," a reference to the splashy Motorama auto shows that the company held at the Waldorf a generation ago. Said Thomas J. Peters, a management consultant and co-author of the best-selling book In Search of Excellence: "This show is pathetic in the deepest sense of the word. GM does not have a p.r. problem, it ; has a car problem." Peters and other detractors maintain that consumers have been turned off by GM's lack of innovation and its look-alike designs, which have made it hard to tell...
...times a day a Broadway cast of 50 went through their singing, dancing paces last week as a musical skit called The Magic Man opened General Motors' 1961 Motorama of 36 new cars at Manhattan's Waldorf-Astoria. Not in the show were some cheery lines spoken by short (5 ft. 8 in.), grey-haired Frederic Garrett Donner, 58, General Motors' board chairman and its chief executive since 1958. The world's largest industrial corporation, announced Donner, plans to spend $1.25 billion next year to expand and develop its worldwide (21 countries) auto empire, testifying...
...Motorama without Harlow H. Curtice would be as unthinkable as an automobile without a driver. --Christian Science Monitor, April...
Dreams. General Motors' 1956 Motorama opened a four-month, coast-to-coast run in Manhattan with five new "dream cars," plus the gas-turbined Firebird II (TIME, Dec. 26) and the Cadillac Eldorado Brougham, a 1955 experimental model scheduled to go into production in August. The aluminum-roofed Brougham (base price: $8,500) is G.M.'s answer to Ford's Continental Mark II, and features such gadgets as a driver's seat that pivots outward for easy access. Highlights of the dream cars: Chevrolet's Impala, a five-passenger hardtop version...
...wishful thinking about their chances for fast and fabulous gains. We are businessmen, not miracle men. Of one thing I am reasonably sure: 1956 will not be as good a year as 1955." General Motors' President Harlow H. Curtice, in Manhattan to open G.M.'s 19th Motorama, agreed: while "1956 will be profitable for everyone willing to work to make it profitable," it will inevitably be "the second-best production and sales year in the history of our industry...