Word: motorama
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Dates: during 1950-1959
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...Motorama without Harlow H. Curtice would be as unthinkable as an automobile without a driver. --Christian Science Monitor, April...
Dreams. General Motors' 1956 Motorama opened a four-month, coast-to-coast run in Manhattan with five new "dream cars," plus the gas-turbined Firebird II (TIME, Dec. 26) and the Cadillac Eldorado Brougham, a 1955 experimental model scheduled to go into production in August. The aluminum-roofed Brougham (base price: $8,500) is G.M.'s answer to Ford's Continental Mark II, and features such gadgets as a driver's seat that pivots outward for easy access. Highlights of the dream cars: Chevrolet's Impala, a five-passenger hardtop version...
...wishful thinking about their chances for fast and fabulous gains. We are businessmen, not miracle men. Of one thing I am reasonably sure: 1956 will not be as good a year as 1955." General Motors' President Harlow H. Curtice, in Manhattan to open G.M.'s 19th Motorama, agreed: while "1956 will be profitable for everyone willing to work to make it profitable," it will inevitably be "the second-best production and sales year in the history of our industry...
...engine, the Firebird recaptures about 80% of it by means of a heat exchanger, uses it to raise the temperature of intake air and thus improve combustion. G.M. does not plan to produce the titanium-bodied Firebird II, but it will be exhibited at G.M.'s Motorama, which starts its tour next month in Manhattan...
Although it was held in the Commonwealth Armory instead of a tent and sponsored by General Motors President Harlow H. Curtice instead of Billy Graham, "Motorama of 1955" could be best described as a revival meeting. To the 150,000 Bostonians who made a pilgrimage to the Armory over the weekend the 100 exhibits were so many sacred objects. Their devotion was often too deep to remain silent, and some of them hoped against against hope that Providence (or Detroit) might see fit to bestow one of these blessings on their family...