Word: motorama
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...engine, the Firebird recaptures about 80% of it by means of a heat exchanger, uses it to raise the temperature of intake air and thus improve combustion. G.M. does not plan to produce the titanium-bodied Firebird II, but it will be exhibited at G.M.'s Motorama, which starts its tour next month in Manhattan...
Although it was held in the Commonwealth Armory instead of a tent and sponsored by General Motors President Harlow H. Curtice instead of Billy Graham, "Motorama of 1955" could be best described as a revival meeting. To the 150,000 Bostonians who made a pilgrimage to the Armory over the weekend the 100 exhibits were so many sacred objects. Their devotion was often too deep to remain silent, and some of them hoped against against hope that Providence (or Detroit) might see fit to bestow one of these blessings on their family...
DREAM CAR from this year's General Motors Motorama is moving to the assembly line. Cadillac's "Eldorado Brougham," a low-slung, four-door hardtop, will soon go into production to compete with Rolls-Royce. Price...
...rate of 50 a minute, 120,000 people swarmed into Manhattan's Waldorf-Astoria last week to inspect General Motors' annual road show, the Motorama for 1955. On display were more than 100 exhibits, and, as usual, the stars were G.M.'s cars of the future. But this time there was a difference. In past years the dream cars were almost all flashy sports models; this year they looked as if they might be next year's production models. Pontiac, for instance, featured the Strato-Star, a six-passenger hardtop; Oldsmobile showed off its Delta...
...find out what the public wants, G.M.'s customer research department questions 2,000,000 people a year by mail on their likes and dislikes. G.M.'s traveling Motorama provides another fine source of information, with interviewers stationed by every experimental car. The results are all carefully tabulated, passed along to styling and engineering and to President Curtice, who studies them carefully. The surveys are important, e.g., pushbutton doors were made standard equipment when the research department found that 70% of the people interviewed preferred them to handle doors. But surveys would be worthless without a sure styling...