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Word: motorama (lookup in dictionary) (lookup stats)
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Something for Everyone. Looking at G.M.'s Motorama, U.S. car buyers could understand "Red" Curtice's optimism...

Author: /time Magazine | Title: AUTOS: Challenge from G.M. | 1/25/1954 | See Source »

...cars goes to President Curtice and Design Boss Harley Earl. At 60, Curtice is probably the best auto salesman in the world, though he never personally sold a car in his life. He believes that style, plus power and the razzle-dazzle send-off of the Motorama, is the way to sell cars. When Curtice became Buick boss in 1933, Buick was making only 40,621 cars a year, and buyers turned up their noses at the design...

Author: /time Magazine | Title: AUTOS: Challenge from G.M. | 1/25/1954 | See Source »

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