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...entirely different paradigm," says Stephen Ellis, manager of fuel-cell-vehicle marketing for American Honda Motor Co. in Torrance, Calif. Ellis manages the rare $600-a-month leases (including free hydrogen fill-ups) for the FCX Clarity. "Knowing how to integrate these new technologies into existing lifestyles and then building new infrastructures to make it work is the trick," says Ellis. "It took a hundred years to create the gasoline infrastructure; this will be much faster...

Author: /time Magazine | Title: Zero-Emission Cars: A Battle Among Technologies | 9/2/2009 | See Source »

...believe in not being first to market but being best to market," says Mary Nickerson, who is in charge of advanced-vehicle marketing at Toyota Motor Sales, also in Torrance. Last year, Toyota reached the 1 million sales mark with its Prius hybrid (gas-powered with fuel-saving electric technology...

Author: /time Magazine | Title: Zero-Emission Cars: A Battle Among Technologies | 9/2/2009 | See Source »

...after Lishen started producing electric batteries for Miles Electric Vehicles, a small-scale startup founded by former Ralph Lauren executive and philanthropist Miles Rubin. Coda Automotive, Rubin's next project, takes that relationship a step further. The Coda sedan (the body is made by another Chinese auto company, Hafei Motor) will run for about $45,000 when it goes on sale in California in 2010. Coda expects to sell about 2,700 cars in the first year, with an annual sales target of around 20,000. For Coda's Czinger, the China connection allows him to keep his costs...

Author: /time Magazine | Title: Electric Cars: China's Power Play | 8/31/2009 | See Source »

...agent who will shop dealerships for the vehicle you want, find the best prices in your market and negotiate for you. In many cases, it won't cost you anything. The broker is often paid by the dealer as well as by the loan's originator. Bottom line: two motor heads can be better than...

Author: /time Magazine | Title: The Clunker Debunker | 8/31/2009 | See Source »

Finally, under President Ahmadinejad, a rationing program began in the summer of 2007. Every Iranian with a registered motor vehicle received a smart card that could be used at any pumping station. Up to 100 liters (26 gallons) a month could be bought at a still subsidized price of about 38 cents a gallon. After the 100 liters is up, drivers can pay a fixed price of about $1.50 a gallon for any additional gasoline, known as the "open price." (For comparison, U.S. gasoline prices averaged $2.63 per gallon at the end of August...

Author: /time Magazine | Title: Pressuring Iran on Nukes: Would a Gas Embargo Help? | 8/31/2009 | See Source »

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