Word: motoren
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That is exactly the kind of challenge that Lutz met and mastered when in 1974 German Ford lured him away from Bayerische Motoren Werke (BMW), where he had been sales vice president. It scarcely seemed a good time to make the move, since German Ford in 1974 lost $69 million-while its chief rival, General Motors' Adam Opel subsidiary, squeezed out a $2.4 million profit-and saw its share of the nation's auto market fall to 10%, from...
...able to stay in the black with a profit of $2.4 million on sales of $1.8 billion. "The big producers were all stuck with high breakeven points [largely because of high labor costs and excess plant capacity] when the recession struck," says Lutz, who moved to Ford from Bayerische Motoren Werke (BMW) in 1974. "Now the arithmetic is coming right...
...Peccei, Olivetti; Count Theo Rossi Di Montelera, Martini & Rossi; Evelyn de Rothschild, N.M. Rothschild & Sons; Dermot A. Ryan, Ryan's Tourist Holdings; Nino Rovelli, Societa Italiana Resine; Curt R. Strand, Hilton International; Charles C. Tillinghast Jr., TWA; Hendrik A.C. Van Riemsdijk, Philips' Gloeilampenfabrieken; Eberhard Von Kuenheim, Bayerische Motoren Werke (B.M.W.); Gerrit A. Wagner, Royal Dutch Petroleum; Pierre Waltz, Societe Suisse pour 1'Industrie Horlogere; Dr. Joachim Zahn, Daimler-Benz...
...battle. But the prudent motorist respectfully pulls into the right lane when he sees a blue and white me dallion on a weasel-like grille barreling down upon him. And with good reason, for it is the emblem of the sleek five-seater produced by the Bayerische Motoren Werke. The BMW can outperform and overtake almost any standard German car on the autobahn. This year it proved that it could outdo its competitors in the market place as well: amidst a general economic slowdown and dwindling car sales in Germany, peppery little BMW is forging steadily ahead...
Before World War II, Bayerische Motoren Werke was famous as a maker of motorcycles and racing cars. During the war, the Munich plant produced airplane engines for the Junker bombers and for Hitler's jet fighter, the Messerschmitt ME 262. In 1947, after the U.S. Army stopped using BMW's shops to repair its tanks, the company started making motorcycles again, and began looking around for a car design as well. Misjudging the market, BMW decided on an eight-cylinder luxury job which cost so much to build that it lost money from the start. Simultaneously, the company...