Word: motores
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Dates: during 2000-2009
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Toward the end of each calendar year, Ian Robertson puts his small arsenal of expensive fountain pens into overdrive. That's when Rolls-Royce motor cars sends an annual yearbook to customers who have purchased a Rolls since Jan. 1, 2003, when production began under the ownership of German automaker BMW. As head of Rolls-Royce, Robertson personally signs each of the book's accompanying cover letters. The bespoke touch is appreciated by the company's superrich clientele - which numbered 2,800 when Robertson performed the task last year. "With that many customers," he says, "I could just about...
...immune response, as common vaccines do, this novel vaccine will directly introduce antibodies into the body that attack the mutated protein responsible for the disease. Lou Gehrig’s disease, technically known as amyotrophic lateral sclerosis (ALS), is a condition in which a mutated protein destroys motor neurons in the brain and spinal cord. Over 30,000 of Americans have the illness which can lead to muscle atrophy and possibly death, according to the ALS Association’s website. Brown and Julien said they plan to find the most effective antibody to treat mice afflicted with ALS before...
...nonetheless presents plenty of deceptive bends. It also tapers, at its narrowest point, to a mettle-testing 23 ft (7 m) across. While the final lineup is still being confirmed, if recent years are anything to go by, spectators can expect to see lots of rising stars of motor sport - 19 of this year's crop of Formula One drivers, for example, have raced at Macau, including Lewis Hamilton, Ralf Schumacher and Nick Heidfeld...
...charter their boats to offset the costs of yearly maintenance, which can run from $1 million to $4 million, as well as to keep their staff in top shape. "The best crew is a crew that is always working together as a team," says Mark Mitchell, owner of the motor yacht Sovereign. A well-trained staff knows how best to define what guests want out of a charter. They know how to quickly tweak itineraries and deal with demanding requests. "You'd be hard-pressed to find a resort that has the ratio of staff to guests that a charter...
...also offers an early lesson in how costly motor sport can be: a decent second-hand kart costs around $3,000, and racing in a national championship season can add anything from $10,000-$30,000 on top of that. For parents, that's hardly pocket money. "I knew the financial commitment they were making," remembers Plato. "Every time your bum hits the seat, you've got to perform...