Word: motores
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Dates: during 2000-2009
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...makeshift ballroom at Ford Field, the Detroit Lions' stadium, a Beatles tribute band is playing I Want to Hold Your Hand, which has got the élite of Motor City moving and shaking, but not the hosts of the black-tie charity ball, William Clay Ford Jr. and his wife Lisa. In fact, the 48-year-old CEO of Ford Motor Co. is getting teased by his brother-in-law about his ineptitude on the dance floor. Turning to a reporter, Bill owns up to it. "You don't want to see that," the Ford scion says with a laugh...
...while he worries about his employees, Ford Motor's boss believes--belatedly, perhaps--that nothing short of a cultural revolution will save the family firm, which, like General Motors, seems to have all but lost a 30-year war with Toyota and other foreign companies for dominance of the U.S. auto market. This week he is unveiling a plan, which he calls the "Way Forward," a last-ditch effort to save the company by taking some big chances. Ford has surrendered market share in the U.S. but figures that a smaller, more innovative company can stir more passion among...
Although Ford Motor's new plan will hack costs, Bill Ford knows the real question is whether his company can produce cars that have the quality, style and value that drivers want. The biggest challenge is "to restore a sense of confidence, both externally and internally, in the company," he says. Despite an emotional new ad campaign that stresses innovation, the turnaround is complicated. Brands like Toyota have better reputations; their cars resell for as much as $2,500 more than American cars, according to Ronald Tadross, auto analyst with Banc of America Securities. "Ford has a revenue problem...
Throughout our lives, fresh layers of myelin sheathing are laid down in the brain. In infants and children, who grow increasingly coordinated as they mature, the bulk of that takes place in the motor and sensory lobes. If we acquire better reasoning skills in middle age, Bartzokis long suspected, it would follow that most of the myelin added in those years would appear around the signal-transmitting axons in the higher brain regions that are the seat of sophisticated thought. Essentially, the brain spends decades upgrading itself from a dial-up Internet to a high-speed version, not fully completing...
...scored high on a memory test, along with a group of lower-performing adults of the same age and a group of younger, college-age adults. He then asked them all to perform a series of tasks that called on numerous skills, including language, memory, perception and motor functions. Throughout the tasks, he conducted functional magnetic resonance imaging scans of their brains. Again and again, he found that the high-functioning older adults were using either a hemisphere different from the one the other subjects were using or both hemispheres at the same time...