Word: motoring
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Dates: during 1930-1939
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...some models, optional in others. The rumble has given way to the 4-to-6 seat coupé. General savings in gas consumption and in wear & tear are promised from the overdrive, an automatic super-high gear that engages somewhere between 23 and 35 m. p. h., cutting the motor speed down almost to that of the drive shaft. Not the same as freewheeling, the overdrive provides free-rolling efficiency while still retaining the braking power of the engine; is conceded wider favor than free-wheeling since it requires no manual operation...
Chrysler. The six-cylinder Royal has been stepped up to 100 h. p., its price to $1,010. The Imperial eights ($1,198) have a new 135-h. p. motor. A "super-finish" on moving parts makes them fit to 2/1,000,000 in. Standard on the Custom job, extra on the others is the "Cruise and Climb" overdrive. Standard on all is a speedometer that sheds an approving green glow up to 30, an amber light through the 30s and 40s, a warning red over...
...Soto. In twelve models in two series, DeLuxe ($970) and Custom ($1,023), it frankly resembles the Chrysler. The motor precision is accurate to only 3/1,000,000 in. Extra: overdrive...
...years, is back with a new president, onetime Chicago Dealer S. L. Davis, and the dies of the flashy, ahead-of-its-time Cord of a few years back. The low-priced Skylark six struck from these dies is sleek and slip-streamy with a 101-h. p. motor for which is claimed the fastest getaway of any U. S. car. Price: $895. (Later a 4-cylinder motor will be installed for a lower-price market.) Other Hupps: the Senior Six ($995) and Eight ($1,145), conventional streamliners with optional overdrive equipment. Standard on all: steering post gearshift...
Mercury, the Fords' newcomer, has 116-in. wheelbase, a crested, prow-cut hood front, with low, horizontal grille work, bird's-eye headlights in the fender fronts, a V8, 95-h. p. motor. Price: $934 Gadget: pinpoint pilot light for the ignition keyhole...