Word: motoring
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Dates: during 1940-1949
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Died. Walter Davidson, 65, president and co-founder of Harley-Davidson Motor Co., motorcycle manufacturers; after an operation; in Milwaukee...
...capacity of the U.S. is no more than 2,000 cars a year.* Result: a mad rush to recondition old and abandoned cars, whatever the cost. Detroit's smart Fred Nolan, general manager of the Department of Street Railways (TiME, Aug. 14, 1939), despairing of the 500 new motor coaches he needs, is thinking of refurbishing 125 ancient trolleys, all of which have rusted in storage barns for at least five years. (Detroit is also the scene of an Alphonse & Gaston fight between bus lines and railroads over who is to service Henry Ford's vast Willow...
This end meant also a beginning, of something greater than anything Detroit has seen in the 40-odd years of the motor industry. The industry had literally died and was being reborn-new, bigger, and completely different...
...industry was converted but not its machines. Most of its machines probably never will be converted. (Studebaker calculated that of its 3,000 peacetime machine tools, only 64 could be used for war work.) For the efficiency of the motor industry has relied on tools that performed complete functions such as stamping out great sections of an automobile body, Clang! at one stroke...
Electrolysis, rather than smelting, for extracting iron from its ores is being developed by the Ford Motor Co. Reason: conventional smelting is not economical in the U.S. for ores which assay less than 40%, and Ford owns great deposits of low-grade (20-30%) ores near unused water power in Upper Michigan...