Word: motoring
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...Ford Motor Co. has long had only three directors, Father Henry Ford (see p. 50), Son Edsel Ford, Vice President P. E. Martin. Last week it announced the election of a fourth: Grandson Henry Ford II, guitar-playing son of President Edsel Ford who is to be graduated next year from Yale...
...strips-the crazy, antiquated setup by which a household cultivated a piece of "near" land close to the hut and a piece of "far" land distant from the village-are finished. Startling are the simple figures of mechanization-collective farmers operate 474,500 tractors, 150,000 combines, 170,000 motor trucks. They include 734,000 tractor drivers, 165,000 combine operators, 124,000 chauffeurs. Last year rural districts bought 225,000 tons of household soap, 82,000,000 Ibs. more than they bought the year before. They bought 73,000 more tons of confectionery, spent 104,000,006 rubles...
...making $3,000 to $4,000 a year selling Fords and Maxwells. When Glenn began making gliders in his garage, Father Martin's eyebrows raised. When Glenn rented an abandoned Methodist church, locked the doors, painted the windows and, with a whittled propeller and a Ford Model N motor, began to construct an airplane, his alarmed father thought Glenn had taken leave of his senses...
...Smith arranged the five-year transition with the help of two vice presidents, Ralph Damon and Charles A. Rheinstrom. Brought from the presidency of Curtiss Aeroplane & Motor Co., energetic Ralph Damon modernized and standardized American's fleet, which now consists of 50 Douglas "flagships," and has the magnificent operating record of no passenger fatalities since January 1936. High-powered Charles Rheinstrom pepped up American's sales technique, invented airline "scrip," since adopted by the major domestic lines. In advertising, C.R. Smith and his two first lieutenants were equally progressive. One of their headlines: "Fewer Husbandless Nights...
...Although next autumn's annual Auto Show-has already been moved forward a month, to October, to motor makers all-summer shut downs seem unavoidable and they are tempted to beat the gun on each other by putting 1940 models on the streets as early as July. This would not be good news to industry's toolmakers, for such premature previews would pay dividends to manufacturers who spent least time (and money) on getting new machinery for the new models...