Word: motoring
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...Figures from across the sports world joined in the chorus of doom. Daniel Beauvois, the ex-ceo of ISL, issued a harsh warning that the same revenue-reduction fate could befall other sports-rights agencies. In Formula One, the fans seem to have sped away: viewing numbers for the motor sport have dropped about 5% since 1999. And both Greg Dyke, head of Britain's bbc, and Gerhard Aigner of uefa, which runs pan-European football competitions like the Champions' League, wondered whether the audience appetite for televised football had peaked...
...Ford Motor Co., which bought loss-making Land Rover from BMW for $2.6 billion in 2000, must be relieved. Especially since Ford, which lost $5.45 billion last year, is making Range Rover and other luxury European models central to its latest restructuring plan. By 2005, the U.S. automaker wants its Premier Automotive Group (PAG) - Land Rover, Jaguar, Volvo and Aston Martin, plus Lincoln, its upmarket American marque - to contribute 35% of its profits, up from a current 13%. To accomplish that, overall sales of the five brands must soar 51%. That's a tough goal, but PAG president Wolfgang Reitzle...
Stelarc is a living example of the strange and surprising ways technology is getting onto - and under - our skin. Researchers in Europe, America and Japan are implanting electrodes into the bodies of patients to restore vision, treat brain disorders and help victims of paralysis regain motor function, while engineers are creating hybrid prosthetic body parts such as ankles, legs and knees in which silicon chips are melded with living tissue. Computers are moving off the desktop - and making our bodies bionic...
...kink in a garden hose, spinal trauma cuts off the flow of information that travels along afferent nerves, which send signals from the body to the brain, and efferent nerves, which carry instructions from the brain to the body's musculature. In many cases of paralysis, though, the motor and sensory nerves below the level of the lesion remain intact and could function again...
...hand that control grasping. These electrodes were then connected by ultrathin wires to a stimulator - a kind of pacemaker for the nervous system - implanted in his chest. The stimulator was in turn linked to a position-sensing unit attached to Holgersen's right shoulder, over which he retains some motor control...