Word: motoring
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...room-on-wheels tradition of Cadillacs and Lincolns that once defined upper-middle-class status. Today's luxury buyers, guided by the Information Age, are less extravagant, more practical and technologically sharper. "The status symbol used to be 'I've got money,'" says Jim Press, general manager of Toyota Motor Sales USA. "But here in the late 1990s, it's 'I've got good taste.' The days of conspicuous consumption are gone...
...Brookline resident reports that an unknown person broke into her motor vehicle at 1:30 a.m. and stole a suitcase, a cellular phone and a toolbox...
...usual, there is a full deck of crappy bowls. Littering your TV during various parts of the vacation will be the Las Vegas Bowl, Motor City Bowl, Aloha and Oahu Bowls, Insight.Com Bowl, Music City Bowl and Micron PC Bowl. There's also one called the Humanitarian Bowl. If its name were true, they wouldn't play it. Idaho vs. Southern Mississippi? Pass the leftovers...
...about mass production and marketing. The company had been started in 1925 in Massachusetts by Howard Deering Johnson, and by the mid-1960s its sales exceeded that of Burger King, Kentucky Fried Chicken and McDonald's combined. There would be more than 1,000 Howard Johnson restaurants and 500 motor lodges. Yet after Johnson's death in 1972, the company lost its raison d'etre. The restaurants became obsolete; the food quality deteriorated. You underestimate the clientele at your peril. The late restaurateur Joe Baum used to say, "There is no victory over a customer...
SOFT CONTACT LENSES Otto Wichterle, a Czech scientist, created the first soft contact lens in 1961, using an Erector set and a phonograph motor. Bausch & Lomb bought the rights to his process for a reported $3 million...