Word: motoring
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...were smarter, Elkhart, Ind. (pop. 43,627), would have been our first stop on the Summer of '98 Secret Capitals Tour. Why? Because we could have bought a motor home the size of Graceland and then cruised in prefab splendor, instead of staring moose-eyed at flight-delayed lights in airports across the land. We could have taken a band along too--Elkhart is also the band-instrument capital of the world--and turned this thing into a national polka fest...
They're up industry-wide, 11.6% in the first quarter, to their highest level in 20 years. People want bigger and better RVs, says Corson, who sells everything from a $3,500 folding trailer to a $160,000 motor home the size of the Love Boat. They want AC, microwave, satellite dishes, PC stations, hydraulic slide-outs to expand room size when parked. If Coachmen could figure out how to make one with a back lawn, some Joe's going to buy the damn thing and mow it while Ethel does 65 on the interstate...
...cigarette smoke. The Jenn-Air SilentAir purifier ($229) is thin and light and, best of all, silent. Like other filters, it sends out negative ions to grab hold of the pollutants. Unlike other filters, it has a charged metal strip to lure them back in--no noisy fan or motor. It takes longer to freshen a room, but finicky types might find it well worth the extra peace and quiet...
...recent survey, Burns asked advertising creative directors and corporate marketing executives which athletes they would most desire to pitch their wares. Gordon trailed only basketball deity Michael Jordan and golfers Tiger Woods and Arnold Palmer. "Gordon came at the perfect time," notes Charlotte, N.C., Motor Speedway president Humpy Wheeler, "very similar to the mid-'50s for the PGA, when TV finally figured out how to televise a match and Arnold Palmer was sitting right there. Boom, it was all they needed...
...only are fewer Asian execs hitting the road, but also when they do travel, the purse strings are much tighter. From Japan's Nissan Motor to South Korea's Shinsegi Telecom, employees are being told to walk through business class to economy on airplanes and to downgrade from five-star hotels to four- or even three-star establishments when they land. "People used to buy normal tickets so they could change schedules a million times, but nowadays people fix their business meetings according to the schedule of their air tickets," says Yuko Sugihara, a Tokyo travel agent who specializes...