Word: motoring
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...Ford Motor Company Fund has granted Harvard a total of $15,000 to promote the recruitment and education of minority and female engineering students...
...industrial melodrama, a product not known to sell many tickets, the thing starts out simply enough: Loren Hardeman Sr., 86, founder of the Bethlehem Motor Co. back in the heroic days of car manufacturing, is tired of vegetating down in Florida. He wants to make his comeback by manufacturing "the Betsy," a sort of Model T cum Volkswagen for the '70s, ecologically sound, energy conserving, sensible. He hires a stud race-car driver, one Angelo Perino (Tommy Lee Jones), to honcho the project back at the factory, sneaking it by Loren Hardeman III, the old man's grandson...
...well-tempered automobile. Computer technology may make the car, as we know it, a Smithsonian antique. In addition to the microprocessors under the hood that will help the auto operate more efficiently, tiny computers will ease tensions and make life simpler for the driver and passengers too. Ford Motor Co. now offers buyers of its Continental Mark Vs an option called "miles to empty." At the push of a button, the driver can get a readout on the amount of fuel in the tank, and the number of miles he can expect to go (at current speed) before a refill...
...market, its lowest share since the early '60s. But the company has high hopes for its Omni compact, which made its debut last week. At a list of $3,706, the Omni is Detroit's first front-wheel-drive car with a transverse engine, and has earned Motor Trend magazine's "car of the year" award, which is usually a boost for sales...
...Ford Dealer Jim McDonald: "The customers feel that since a car is smaller, it's bound to have less in it. Our job is basically education-showing them that the cars have as much as before but are just better packaged." What GM in particular has done, complains Motor News Analysis, a trade newsletter, is produce "$7,000 sardine cans...