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That is the campaign's theme. The promotion calls for the U.S. subsidiary of Japan's Nissan Motor Co. Ltd., which makes Datsuns, to pay for a tree seedling to be planted by the U.S. Forest Service in the name of anyone who test-drives a Datsun up to Oct. 15. So far, company officials report, public response has been enthusiastic, although it is too early to tell how many nature lovers will be prompted to buy as well as test-drive Datsuns...

Author: /time Magazine | Title: ADVERTISING: The New Tree Sell | 8/21/1972 | See Source »

...Prague spring. Two leading "ultras" are Vasil Bilák and Alois Indra, the Soviets' principal collaborators during the Warsaw Pact occupation of Czechoslovakia. Bilák and Indra reportedly favor punishing even Dubček, who lives quietly in Bratislava. He is in charge of the motor pool for the Forest Administration...

Author: /time Magazine | Title: EASTERN EUROPE: Crackdown | 7/31/1972 | See Source »

...Buenos Aires and dropped him 61-21 to win the right to meet Spassky. After the Petrosian match, Fischer was reluctant to fly off in a private plane for a brief vacation. "I don't know about the plane," he said. "Suppose the Russians ... like, did something to the motor or something. I mean, people don't realize how important chess is to their image. They'd really like...

Author: /time Magazine | Title: The Battle of the Brains | 7/31/1972 | See Source »

Arthur Godfrey Road cuts a path into Miami Beach past the Moulin Rouge's neon invitation to "Have Your Next Affair Here," past the ubiquitous Howard Johnson's Motor Lodge, past the Eden Roc Hotel with its plaster version of the Winged Victory of Samothrace crated for protection against radicals and art vandals. After the turn up Collins Avenue, the road ends at the Doral, McGovern Headquarters and purveyors of bathrooms so mirrored as to enable Frank Mankiewicz to view the performance of all his major biological functions simultaneously from four different angles...

Author: By Peter Southwick, | Title: Bedfellows | 7/21/1972 | See Source »

...beachside stand, then in 1929 launched his first restaurant in Quincy, Mass. He then combined the Howard Johnson name and know-how with money from other small entrepreneurs by franchising the familiar orange, blue and white highway rest stops across the country. They now number 875 restaurants and 470 motor lodges, valued at some $300 million...

Author: /time Magazine | Title: Milestones, Jul. 3, 1972 | 7/3/1972 | See Source »

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