Word: motoring
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...last major British-owned auto manufacturers, British Motor Holdings and Leyland Motor Corp., have decided that cooperation can be more profitable than competition. They have joined forces to form British Leyland Motor Corp., which will be the second largest carmaker in Europe (after Germany's Volkswagen) and fifth largest in the world, and will have annual sales of $2 billion. Its hefty catalogue of cars will include B.M.H.'s Austins, Morrises, Rileys, Wolseleys, M.G.s and Jaguars, and Leyland's Triumphs and Rovers along with its buses and heavy trucks...
...besides-with $700 million a year in sales abroad. "We've been thinking about it for years, but we wanted the merger on satisfactory terms," says Leyland's Sir Donald Stokes, 53, who will be deputy chairman, managing director and chief executive officer of B.L.M., with British Motor Holdings' Sir George Harriman, 59, as chairman of the board...
...potential is there with British Motor Holdings, but it's going to take a much tighter organization," said Sir Donald after he returned from a tour of his plants and dealerships last week. Soon some unprofitable lines will have to be dropped. And obviously, said Sir Donald, "we have to move toward the General Motors type of integration and more new models." But it will require heavy investment ($360 million, according to industry estimates) and perhaps three years before B.L.M. will be ready with its first new car. Between now and then, the newly merged company...
Grainger promised to put "more uniformed officers, more detectives, more motor patrols" in the Square, but did not specify the exact increase. He will meet with the council next Monday to discuss police problems throughout the City...
...already become a hit in Amsterdam. From The Netherlands, it offers travel by train and ferry, plus two days' lodging in London, for $37-less than a round-trip plane fare. Even better news for hard-pressed Britain is an upsurge in foreign orders for British autos. British Motor Corp. expects to increase its deliveries to Europe by 5,000 cars this month. To meet that demand, B.M.C. is switching one-third of its home-market production to export models...