Word: motoring
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...Germans have long been famed for conspicuous consumption, but the first fad in the early years of postwar prosperity was the Fresswelle, or eating vogue. When that first craving for wurst, schnitzel, dumplings and chocolate bars was satisfied, they sank their spare income in the Autowelle, deserting bicycles and motor scooters for automobiles, and after that in the Wohnungswelle (new homes), and then the Reisewelle (fad for traveling). Now things are right back where they started, but on a higher, more sophisticated plane. Explained one Hamburg University political scientist: "Food is an obsession with Germany. It is the symbol...
...ordinaire market is being transformed from a family trade into a highly mechanized industry. Blending and bottling are being automated, national-brand chains are muscling in on traditional local markets. Wine in cans, paper cartons, even greenish plastic bottles, which make the stuff look like motor oil, is being test-marketed. Distribution is still fragmented among 12,000 individual bottlers, but a shake-out of weaker firms seems assured...
There is the one about trouble at a motor pool in South Viet Nam; American advisers are considered disrespectful because they give advice about such things as how to grease the engines and which oil to use without first praising the skill of the local mechanics. Moral: The key to Asia is "face...
...many readers do know the difference that Hot Rod has the distinction of being the most dog-eared magazine in the U.S. More than twelve car buffs pore over each copy, reports W. R. Simmons research company, which conducts readership studies for magazine publishers. Petersen's Motor Trend (monthly circ. 500,000) is not far behind, with 9.02 readers per copy. A sort of high-power consumer magazine, it "is for the average fellow with an above-average interest in autos," says Petersen. Car Craft, Rod & Custom, and Sports Car Graphic cover the other auto buffs Petersen could think...
...scarcity," despite contradictory evidence of rationed rice and cloth. No "blue ants slaving away" -except for the familiar "drag coolies" hauling inhuman loads of coal and pig iron. No beggars anywhere, no flies even on manure heaps. The countryside appeared to be the immemorial land of the peasant-few motor highways, trucks or tractors but plenty of human feet treadling water wheels. Soldiers with guns nowhere to be seen. In short, "the daily comings and goings of the people look terribly normal...