Word: motoring
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...SPORTS IN ACTION (NBC, 6:30-7:30 p.m.). Highlights of the Henley Regatta from England and the 1965 International Grand Prix motor race from Daytona Beach...
...Pont, an institutional favorite, broke through its 1965 low last week without getting support. Small investors snapped up 80% to 90% of last week's 6,000,000-share Ford Motor Co. offering, while in 1963 the institutions grabbed up half of a similar Ford issue. The institutions were picking up a handful of stocks at bargain prices-such as Litton, Polaroid and Kresge-but mostly they just sat back and watched. Some figure that many stocks had been overpriced and were riding for a fall; others may be holding onto profits made by selling before...
Comfortable Jargon. The Europeans can often talk tougher and act more decisively than the Americans abroad. Pleading for a boost in productivity at Ford Motor Co.'s British branch, Manchester-born Managing Director Allen Barke told 60,000 workers: "Britain's image abroad is lousy" - and they applauded his pep talk. Thanks to management training at their U.S. home offices and such business schools as Harvard and Stanford, the European executives can comfortably speak the jargon of U.S. business ("parameters," "public relations," "cost control"), but they switch on their local dialects to good advantage when dealing with customers...
Into the Living Room. Most companies pick out existing books that suit their needs and have them imprinted with name or message. Ford Motor Co. drew young buyers into showrooms by passing out 100,000 paperback copies of How to Prepare for College. United Airlines uses paperback travel guides to whet tourist interest in the cities it serves. Colgate-Palmolive is giving out sports books as premiums in its shaving-cream kits, and Squibb is pushing its new artificial sweetener, Sweeta, by giving away a sugar-free cookbook with each bottle. The biggest book users are insurance companies and banks...
Most motel chains depend on an easily recognizable similarity to attract customers: Holiday Inns, for example, all have bright green neon signs, and Howard Johnson motor lodges feature the familiar orange roof. One chain has made a virtue of being different, though, and hardly has two establishments that are alike. It is Treadway Inns Corp., whose 28 hostels include such disparate stopovers as Nantucket's 120-year-old Jared Coffin House, once a whaler's mansion, a modern downtown motel in the Treadway headquarters town of Rochester, N.Y., and an Alpine chalet in Franconia, N.H., known...