Word: motoring
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...many Japanese auto companies-14 in all-are struggling for a share of this market. Plagued by Japan's current recession and bothered by the threat of competition from foreign cars, the Japanese auto industry is finally beginning the consolidation that it has long resisted. Last week Nissan Motor Co., the country's second-ranking automaker, and Prince Motors, Ltd., its fourth-ranking, announced plans' to merge into what will become Japan's biggest auto manufacturer...
...looking out for other cars were not difficult enough, the hapless motor ist is driven to distraction by a sea of signs that tell him where to go and what to do. Ford Motor Co. has come up with an experimental device aimed at taking the dis out of the traction...
Robert W. White '25, professor of Clinical Psychology, has entered the motor-powered class with two hand-hewn shingle boats. Opposing him will be an entry from William R. Ridington Jr., graduate student in anthropology. His craft is a modified cigar-box powered by an electric outboard moter. Optimistic about his chances, Ridington is making last-minute alterations in the craft's guidance system to correct its tendency to cruise in tight circles...
...long-shot in the motor division is an entry from the experimental psychologists. Though a closely guarded secret, the craft is rumored to be propelled by white rats...
Though many U.S. ad campaigns are sharply revised and toned down for export, the tiger was crated and shipped with only minor changes, such as substituting "motor" for the untranslatable "tank" in the wording of French and Italian slogans. In just the month since it was introduced with unprecedented hoopla as Esso's first all-Europe promotional campaign, the drive has spread to 14 countries, leaving a trail of 1,000,000 tiger tails and such gimmickry as tiger T-shirts, balloons, pencils, coloring books, key rings, windshield decals and jigsaw puzzles...