Word: motoring
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Farewell to Drudgery. Though, as a word, automation entered the American language only in 1946 (presumably when Ford Motor Vice President Del Harder snapped impatiently, "Give us some more of the automatic business, some more of that automation"), the idea of having machines do the work of man dates from the 18th century development of the steam engine and the spinning jenny. The big difference in 1961 is that machines have now begun to duplicate the work of men's minds as well as men's hands, and often do it better, faster, cheaper and more accurately...
...information on job opportunities, and there would have to be down-to-earth training programs that focused on basic skills rather than specialized job training. Recalling that the U.S. Army's six-week literacy courses brought about "a remarkable improvement in the employability of under-educated soldiers," Ford Motor Co. Vice President Malcolm Denise figures that similar courses should be offered to "undereducated workers...
...Motor inns are cheaper to build (relatively fewer and more modest public rooms) and cheaper to run. With the savings, most new downtown motor inns can offer such added conveniences as a swimming pool, instant coffeemakers in the rooms, and free laundry machines. And if ice is needed for drinks, there is always a serve-yourself ice machine in a nearby corridor...
Taking a lesson from the motor inn's book, the handful of new hotels built or building in recent years make the care and storage of automobiles a major feature...
...since Ford Motor Co. stock first went on sale five years ago had Wall Street greeted a newcomer to the New York Stock Exchange with such enthusiasm. No sooner had the shares of giant Unilever, the world's second biggest* company outside the U.S., been posted on the Big Board than traders rushed in to make UN (the Exchange symbol for Unilever's Dutch shares) and UL (for Unilever's English shares) the first and second most active stocks on the market. For four days Unilever trading dominated the Street. At week's end, even after...